WEBSITE BUDGET CALCULATOR

What should your enterprise website redesign cost?

A defensible budget range based on your annual revenue, marketing budget, how much your business rides on the site, and what you're building.

1. Annual revenue

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Industry

Know your annual marketing budget? Enter it

That's {{ ovrPct }} of your revenue, vs the 6–9% B2B benchmark.

2. The website's role

3. What's in the build?

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We've assumed a replatform and stack integrations, typical for enterprise redesigns. Uncheck what doesn't apply.

Check everything that applies.

RECOMMENDED WEBSITE BUDGET

At this scale, budgets depend heavily on scope. Request a custom scoping conversation.

≈ {{ sharePct }} of your {{ mkBFull }} marketing budget

For a {{ revLabel }} company, {{ mkA }} {{ mkPct }} {{ mkMid }} {{ mkVal }}{{ mkTail }}{{ mkClose }}

EVERY SCENARIO FOR A {{ revLabel }} COMPANY

{{ matrixSourceLabel }} The highlighted range reflects your answers.

PHASE BY PHASE

{{ phName }} · {{ phShare }} of budget

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Hover a phase for details.

When is this happening?

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We'll reach out to {{ sentTo }} to find a time to discuss your website redesign project. The scenario we'll review on the call:

In the meantime, visit cleardigital.com for additional tools and information about our services.

Methodology

The calculator estimates a defensible website budget range in two steps. First, it benchmarks your total marketing budget as a share of annual revenue. Second, it places your project in a matrix of business priority and build complexity to suggest the website's share.

STEP 1 / MARKETING BUDGET BENCHMARK

The default 6–9% of revenue range and industry means come from the Gartner CMO Spend Survey 2025 (average 7.7% of revenue, with half of CMOs reporting 6% or less) and the Deloitte/Duke CMO Survey (average 9.4%). If you enter your actual marketing budget, it replaces the benchmark as the basis for the calculation.

STEP 2 / WEBSITE BUDGET MATRIX

Each scenario maps to a share of your benchmarked marketing budget. The share ranges are based on Clear Digital enterprise B2B project experience.

HOW YOUR RANGE IS COMPUTED

Complexity is scored from yes/no questions about your build (replatforming, integrations, localization, and personalization) plus a point inferred from company size, one point each. 0–1 points is Simple, 2–3 is Average, 4–5 is Complex.

Business priority comes from one question about the website's role: supporting sales conversations, influencing most of your pipeline, or acting as your primary demand engine. The two answers select one of nine scenarios in the matrix, which sets your suggested range. Your website budget is that share applied to your marketing budget from step 1, so your industry selection carries through both steps. Because website budgets grow more slowly than marketing budgets as organizations scale, we apply a size adjustment: budgets above and below our $100M reference point are dampened rather than scaled linearly. The phase mix also shifts slightly with organization size, since larger organizations carry more stakeholder alignment and governance work in the strategy phase.

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